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Spinny is one of India's fastest-growing used-car marketplaces, operating with large sales teams across multiple cities and languages. The sales team manages a complex, high-touch sales process such as qualifying interested leads, driving store traffic, guiding customers through car options based on preferences, clarifying ownership transfer details, facilitating loan processes, and ultimately closing sales. As the business scaled, maintaining excellence across this intricate customer journey became increasingly challenging.
Spinny faced several critical gaps that threatened consistent performance.
Onboarding new hires was taking too long, delaying their contribution to revenue. Sales performance varied significantly across teams, creating an inconsistent customer experience.
Manager bandwidth for coaching was limited, making it difficult to provide personalized guidance at scale. Most critically, leadership needed to see a direct correlation between training efforts and actual sales outcomes.
Spinny needed a solution that could reduce ramp-up time, standardize customer conversations and improve objection handling and confidence.
Cuebo partnered with Spinny to implement an AI-powered sales readiness framework combining product automation with behavioral intervention:
AI Roleplay Course Module: Sales reps practiced real customer scenarios from day one using a dynamic library of 30+ scenarios covering buyer skepticism, price objections, and first-time buyer interactions. Each scenario included randomized questions, persona variations, and progressive difficulty levels across multiple Indian languages.
Scenarios generated from real calls: Cuebo integrated with Spinny's call audit software to enable automatic ingestion of real customer calls and generate new scenarios accordingly. This kept training continuously aligned with actual on-field challenges and emerging objection patterns.
Gamified engagement and accountability: Daily practice leaderboards shared via Slack created friendly competition and made progress visible across the organization. Automated nudges reminded inactive reps, while CRM integration enforced weekly simulation quotas, eliminating manual follow-ups and ensuring consistent practice.
Sales Intelligence Engine: Cuebo mapped roleplay performance to actual CRM sales outcomes. This helped identify which scenarios boosted conversions, which reps needed targeted coaching, and which skill gaps correlated with lower performance.
Behavioral reinforcement: Cuebo usage was linked to monthly incentives and recognition programs, while bi-weekly coaching calls highlighted success stories and celebrated top performers, reinforcing a culture of continuous learning.
Within months, Cuebo delivered significant and measurable outcomes that transformed Spinny's sales operation✔ Onboarding time cut nearly in half: New hires now achieved conversion rates similar to existing reps within 2 months, compared to 4 months previously
✔ 23% improvement in inside sales conversions: Demonstrating stronger customer engagement and objection handling
✔ 16% higher target achievement: Cuebo users in inside sales consistently outperformed their designated targets
✔ Sustained engagement at scale: Over 42,000 simulations completed, representing 5,000+ hours of practice across the entire sales team
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❝ Cuebo’s AI Roleplay has been a game changer for us. It gives our reps a hands-on way to practice with real-world customer scenarios, and the feedback is bang on. The platform is quite intuitive which our team picked up in no time. It is now a regular part of our sales routine and we've already seen a clear boost in performance. Big shoutout to the Cuebo team for being super responsive and customizing the platform to fit our needs. ❞
-Debashish Pati, Chief of Staff, Spinny
The combination of automation-first product design and behavioral interventions created a sustainable practice habit that drove real business outcomes. Dynamic scenario libraries from actual customer calls kept training realistic and relevant. Gamification and accountability mechanisms increased engagement without adding manager workload. By reducing manual coaching burden through automation while improving sales effectiveness at scale, Cuebo became an integral part of Spinny's revenue engine.
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