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Apna is one of India’s largest hiring platforms for blue- and grey-collar talent, serving SMBs and large enterprises. With a distributed organization of inside sales and field sales representatives and frequent product launches, Apna needed a scalable way to ensure sales teams stayed aligned, confident, and ready to perform.
As Apna’s sales organization scaled across locations and sales motions, readiness became harder to maintain.
Onboarding new hires and certifying existing reps on new offerings took nearly 40 days, delaying productivity. A single training framework was expected to handle onboarding, daily coaching, and certifications, which stretched enablement resources.
Apna’s value proposition was strong but sales conversations sometimes missed key pitch nuances due to limited structured practice. At the same time, rolling out updated messaging for new launches across hundreds of reps remained a challenge without a fast, repeatable mechanism.
Cuebo partnered with Apna to implement an AI-powered sales readiness framework focused on structured practice and faster certification.
Certification through AI Roleplay: Sales reps practiced real sales scenarios aligned to Apna’s pitches from day one, Scenarios and assessments were created directly from Apna’s pitch decks and product documentation, ensuring alignment with existing onboarding and certification programs. The certification program became a quality checkpoint i.e. only certified reps were authorized to sell new products. This enabled sales leaders to roll out consistent messaging across teams while accelerating product launches.
Launch readiness at speed: For new product and feature launches, Cuebo enabled scenarios to be created and published within minutes, helping teams get launch-ready almost immediately.
Structured learning: A structured course management module supported phased learning, performance tracking, and smoother onboarding of new joiners.
Video Roleplays: Video-based simulations with progressive difficulty levels and multilingual support enabled realistic practice across both inside sales and field sales teams at scale. To maintain certification integrity, Cuebo implemented identity verification through video and image capture, ensuring only authorized representatives could complete assessments.
Cuebo helped Apna significantly improve readiness and sales effectiveness:
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❝ Cuebo has significantly enhanced our sales onboarding and training processes. What previously required weeks to achieve full productivity is now accomplished in a fraction of the time through Cuebo’s AI-powered, roleplay-driven learning platform. Its ability to replicate real-world scenarios, across multiple languages and progressive complexity, has equipped our sales teams to perform with greater agility, precision, and confidence. Cuebo has been an invaluable partner, enabling us to build certified, high-performing sales teams at scale. ❞
-Devinder Kulashri, Sales Training Head, Apna
The shift from static training to scenario-led learning helped sales reps internalize pitch nuances and objection handling more effectively. Quiz-based assessments reinforced learning and ensured consistency across teams.
Gamified elements and video-based roleplays increased participation and sustained engagement, ensuring reps practiced regularly
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